About Us

Chicholito® Recicla is an environmental education initiative that combines creativity, sustainability, and human rights. This champion uses his eco-powers to protect our planet.

History

Who are we?

We are Fundación Reto Ecológico A.C.

A non-profit civil organization dedicated for over 10 years to environmental protection, sustainable education, and community engagement in Michoacán, focusing on issues such as air quality, forest conservation, community-induced pollination, solid waste management, among others. Some of our initiatives include:

Chicholito®© Educational Call on the Human Right to a Healthy Environment, aimed at elementary school children, based on the CHICHOLITO®© 10 YEARS Digital Booklets. (2023,2024,2025)
Clean Air for Morelia with Chicholito®©: Issues on Air Pollution, Mobile Sources, and Air Quality – Education and Promotion of Intermediate Technology Adoption.
Planting Joy with Chicholito©®: Open Your Heart – Conservation of Forests Affected by Intensive Avocado Monoculture.
- Educational Program with University Students, the Community, Companies, and Citizen Participation in Forums and Public Spaces.
- Beekeeping for Equality: Training Women as Beekeepers Providing Ecosystem Services in Areas Affected by Intensive Avocado Monoculture.
- Planting Joy with Chicholito®©: Tell Your Environment – Environmental Education for Children and Youth in Areas Affected by Intensive Avocado Monoculture.

Fundación Reto Ecológico A. C.

Our environmental work processes and proposals have evolved into public policies aimed at promoting the care of ecosystems and the natural environment, working with and through organized communities. Clean Air for Morelia with Chicholito© has been running for 13 years, and Planting with Joy with Chicholito, Open Your Heart©, a forest conservation initiative in Michoacán affected by land-use change to intensive avocado monoculture, has been advancing for 10 years, with results: Cupatitzio Declaration 2014 and Planting Joy with Chicholito: Tell Your Environment, in the Las Flores community of Morelia, showcases the work with elementary school children and high school youth. See More Initiatives.

Mission

Empowerment of the citizens’ right—both individual and collective—to organize for the preservation of natural heritage, with all its richness and biodiversity, for present and future generations, supported by actions, campaigns, educational programs, and development initiatives, considering as the central axis the Human Right to an Adequate Environment for the Well-being and Development of the Population. Likewise, to implement humanitarian and environmental programs and projects that promote the conservation and sustainable use of natural resources, including ecosystem protection, from and for urban, rural, and indigenous communities.

Vision

To establish ourselves as an organization for local and regional prosperity and development in communities and society at large, contributing to a new transformation of the human being with strong humanitarian and environmental components embedded in all our projects, programs, campaigns, and actions, as well as in the spirit, principles, and foundations of this renewed, redefined, and transformed human being in harmony with the Earth.

Values

Responsibility:
It is the way we must embrace the commitment to inform and encourage citizen participation regarding the ecological challenges we undertake.
Transparency:
Regarding the complete and accurate information and implementation of environmental projects, where donations and support are received.
Imagination:
It is the innovative, creative spirit that allows us to build a new sustainable environmental and social reality for future generations.
Positive:
An attitude to face environmental challenges, viewing them as opportunities to explore new solutions, which we embrace as ecological challenges for society.

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